Material Girl will host a nationwide casting call for the next “Lucky Star” to appear in the national marketing campaign. The “Lucky Star” model search will launch on Wednesday, November 2nd at Macy’s Herald Square in New York and will culminate on November 21st online at www.materialgirlcollection.com.
A celebrity-driven panel of judges, led by current Material Girl spokesperson Kelly Osbourne, will be searching the country to find the next Material Girls. “Lucky Star” casting calls will be held at five of Macy’s flagship locations in the United States including:
· Herald Square, New York – Wednesday, November 2 at 5:00 p.m.
· Dadeland, Miami – Friday, November 4 at 6:00 p.m.
· State Street, Chicago – Tuesday, November 8 at 5:30 p.m.
· Union Square, San Francisco – Saturday, November 12 at 2:00 p.m.
· Beverly Center, Los Angeles – Saturday, November 19 at 2:00 p.m.
Madonna and Lola commented, “This is not your standard model search. It’s more about attitude. We are looking for a stylish, adventurous, creative, free spirit. We’re both looking forward to meeting the ten finalists in New York in December.”
Material Girl contestants should bring a photograph of themselves and be prepared to tell the Material Girl judging panel why they should be the next Material Girl. Contestants can also upload their photograph to materialgirlcollection.com and explain in 100 words or less why they should be selected as one of Material Girl’s “Lucky Stars.”
The judging panel will narrow all entries down to 36, which will be placed online at materialgirlcollection.com to be voted on by the public, narrowing it down to 10 finalists. The top 10 finalists with the highest votes will be flown to New York City, where Madonna and Lola will choose the winners and the new faces of Material Girl’s spring 2012 campaign.
The winners’ ads will debut in fashion and lifestyle magazines and be part of a digital and outdoor campaign and in-store Macy’s marketing collateral and receive a $5,000 cash prize.
Material Girl is a fast-fashion junior collection inspired and designed in collaboration with Madonna and her daughter Lola, along with Iconix Brand Group’s in-house fashion department.
To stay up to date with the latest news from Material Girl, follow @MaterialGirlCol on Twitter and use the hash tag #MGModelSearch. Become a fan of Material Girl on Facebook at www.facebook.com/materialgirlcollection.
